Just building a responsive and engaging website doesn’t guarantee success. You need to regularly evaluate the success metrics to assess whether you’re progressing or not.

If the results aren’t satisfactory, you’ll be aware of what’s lacking and you can adjust your website accordingly.

However, measuring your website’s success through Google Analytics involves data and analytics which can be complex to understand so here’s a guide that can come in handy.

Check the Number of Visitors

One of the most prominent success measures is your website’s number of visitors. Make sure to check the number of visitors and their sources on a monthly basis.

Evaluate the time when there’s a spike or a decrease in traffic. Go through the timeline wherever you see an increase to understand the reason behind it and similarly, evaluate when there’s a huge drop-off in visitors.

After evaluation, you can remake strategies to make your website work at optimal efficiency. This will help your brand remain sustainable and while maintaining sales.

Besides that, don’t forget to check where your visitors are coming from. Did they approach you through Google organic search, referral link, or social media? This will help you put in extra effort towards those channels that bring the highest conversion rate.

Bounce Rate

In addition to the knowledge of your website’s trends and insights, keep an eye on its bounce rate as well.

Bounce rate is the percentage of visitors that exit the website right after checking out the landing page.

This usually includes those visitors that accidentally landed on your site by clicking an external link, but it also includes those customers that leave your site after one glance.

Therefore, you need to figure out and understand the reason behind visitors spending time on your website or leaving instantly. If the bounce rate has suddenly risen, check whether any update or minor change has caused it to happen and if a quick fix can solve it.

Moreover, examine the sources of visitors that show the highest bounce rate. This can help you focus on the sources that drive potential buyers to your site.

Average Time on Page

How many of the visitors make it to the checkout? How many abandon the cart? How many only stay for few minutes? All this data can offer valuable consumer insights.

For instance, if your objective is that visitors must watch the 2 minutes lengthy informative video on your site and the metrics show that visitors are leaving within a minute.

This shows that your objective isn’t met and that you might make changes to make the video more engaging or appealing.

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