Although there are many pre-made templates available in the market that can help with creating a website easily, standing out in a competitive business market requires a unique website that can capture consumers’ interests.

A website is essential to create awareness and generate more sales for the brand. However, not all websites classify as good and boost conversions so here’s a list of all those characteristics that should be incorporated while building a website.

Efficiently Designed & Functional

Your website is the foundation of branding. It represents your products or services and the brand name. Therefore, it’s crucial to build a website that is visually appealing, user-friendly, and professional-looking. 

Keep in mind to not cluster layouts, colors, graphics, and effects because consumers mostly look for simplicity and avoid websites that are over the top. Instead, add premium-quality graphics and a well-designed logo that’s simple and appealing to look at.

Make sure your brand message is easily conveyed to your target market and the website is 100% functional, otherwise your bounce rate will eventually increase. The website’s CTA, loading time, etc., should all be top-notch.

Broken pages, longer loading times, and poorly built websites can drive potential customers away and leave a negative impression.

User-Friendly

In this fast-paced world, consumers want instant gratification and are usually in a hurry. Therefore, your website should be highly responsive and offer solution-oriented information.

Make sure that you hire a professional web design agency that has the knowledge and understanding of UX (user experience). Well-designed UX can help customers understand the brand message quickly and allow them to stay longer on the website.

Make navigation easier and the website’s design hierarchy clearer. Use uncluttered layouts and exciting visual cues to develop consumer interest as soon as they start browsing your site.

Mobile Responsive Design

One of the major characteristics of a well-designed website is its mobile responsive design. Most customers browse websites through their mobile phones and if the user experience isn’t convenient on the mobile like it is on the desktop, it’ll make consumers lose their interest.

Creating a mobile responsive website design will not only give your brand a competitive edge, but it’ll also offer customer satisfaction and boost conversion rate.

Authentic Content

Content is king and that’s a no-brainer. Authentic and engaging content not only increase SEO rankings but also increases traffic on your site.

Since visitors’ attention span is short, only authentic, relevant, and solution-oriented content will attract them. Regularly update the content on your website and social media so that it’s in sync with market trends and consumer demands.

If you’re looking for a reliable web design company in London, Ontario, connect with Customer Contact Solutions. We’ve been in this industry since 2006 and offer expert website design and SEO services. Contact us now!New Paragraph