You’ve identified the pages you want to attract traffic to, done your research, and written killer content.
Next, you slap the copies on your website and sit back and wait.
Months go by, but those pages are still being ignored by search engines, ranking low and far from where you want them to rank to generate clicks and drive conversions for your business.
Content is supposed to be king, right? Then why is the king failing here? And does this mean all that effort you put into crafting those stellar content pieces has gone in vain?
Why Your Content Isn’t Ranking Well on Search Engines
Content is king. But just like a king needs help from his advisors to rule his kingdom, content needs help to rank higher on search engines and bring prospects, leads and customers to your website.
Ask yourself:
Are you supporting your content with the right type of information?
You content needs to genuinely valuable information that your customers need. It needs to have relevant ideas, useful resources, accurate facts, and insightful tips that will help your customers identify and solve their problems.
Are you supporting your content with the right keywords?
We all know keywords have their special place in SEO. But what many people don’t know is keywords vary in their importance. Short and generic keywords, for example, don’t really make your content stand out in the crowd. On the other hand, long tail and highly-targeted keywords do wonders for the rankings of your content.
Are you supporting your content with a solid link profile?
Inbound links are crucial for SEO success. Pieces that have websites linking to them are seen as authoritative, useful and relevant by search engines. It must be mentioned here, however, that the credibility of a website linking to a blog or article also matters, where an inbound link from a spammy website can hurt your search engine rankings instead of improving them.
If your content is lacking in even one of these areas, search engines are unlikely to warm to it, and will continue to ignore it.
Need Help with Fixing Your Content?
If your content hasn’t been performing well on search engines, and you need help fixing it, the team at Customer Contact Solutions can help.
We’re one of the leading SEO service firms in Ontario , Canada. With multiple awards to our name, we’ve proven that we are dedicated to delivering results that drive high-quality traffic to business websites. Get in touch with us today to discuss your SEO project.
